Most businesses spent time attracting customers into a product or support, trying to succeed their trust after which ending the complete process with a new sale. That tactic seems obvious to most people. Just what often is ignored is the post-sale contact customers, specifically when it comes to on the internet businesses. We need to consider the time after a sale because an opportunity not only to improve our products but also to establish long-lasting associations with our consumers.
IT consulting company, IT company takes much more effort to be able to win a new consumer than to preserve a relationship by having an existing customer. But maintaining current customer relationships is merely as critical and I? d actually dare to say, more important than getting new clients. What may we because of retain our established customers feel appreciated? A person need to adhere to up with your clients.
Following up may be as simple since writing an email or even giving a phone call to a consumer a couple weeks after the sale. At Shouting Bee, I make it a personal goal to contact every customer that buys our voice-changing software, MorphVOX, within 2-3 weeks right after a sale.
Does this take time? This sure does. Is it worth the cost? Absolutely! Not only will this allow us all to get great feedback from customers in order to improve software, but also it creates a more strong, long-lasting relationship that goes beyond the particular point-of-sale.
Many people were surprised i would end up being willing spend the period to talk with them and have been touched by the personal attention they will received. And am had been also surprised at exactly how uncommon it has been for online companies to follow on their customers. Some of the common comments that I have received as the result of our efforts include:
? I really appreciate the individual touch, vs. the particular usual automated? all of us have received your current email? garbage, accompanied by… well, nothing generally…?
? Huh, never experienced customer support quite like this I actually appreciate it…?
People don? t like being ignored of course like being heard. There are numerous businesses which are disregarding their customers and, as a result, losing them.
Your own current customers will be the heart and core of your company. These customers offer return business in addition to also provide the vital word-of-mouth promotion of which no clever ad or marketing structure will ever out-perform. Treat your customers like your own family members. Go out of the right path to talk with them. When you neglect them, they will move elsewhere.